brand news
Posted by Dale Buss on October 25, 2010 09:25 AM
Apple’s iPad may prove crucial to salvaging a decent Christmas-shopping season for some retailers.
Arena Pharmaceuticals encounters FDA skepticism on new anti-obesity drug.
Bank of America admits to foreclosure-document errors.
Barnes & Noble launches Nook Kids.
BMW plans to test short-term car rentals in Germany.
Denny’s details a new fast-casual restaurant model for urban markets.
Google gets apps makers to focus more on its Android software after its smart-phone success competing with Apple’s iPhone.
Land Rover goes collaborative over marketing for its new small vehicle, Evoque.
L’Oreal adapts approach to marketing.
LVMH takes big stake in luxury rival Hermes International.
McDonalds considers “tweaking” its popular Dollar Menu because of rising commodity costs.
MTV looks beyond Jersey Shore to build a wider audience.
National Journal reinvents itself.
Pandora plans to get internet radio into automobiles.
Paramount scares up top weekend box office with Paranormal Activity 2.
Twilight success lifts vampire genre among horror movies.
Unilever responds to changing U.S. habits in media consumption.