Best Global Green Brands 2014

that's entertainment

Forbes 2010 Dead Celebs List: Michael Jackson's Star Not Fading

Posted by Shirley Brady on October 26, 2010 11:20 AM

It may seem a bit ghoulish — maybe it's timed to Halloween? — but Forbes has just released its annual look at the top-earning dead celebrities.

Over the past year Lady Gaga, Beyoncé, Madonna and Jay-Z each each earned more than $50 million, but Michael Jackson earned more than all four—combined. In fact, Jackson not only took the No.1 spot on Forbes' 10th annual ranking, with gross earnings of $275 million, he out-earned the other 12 stars on the list combined.

Forbes notes: "Jackson's spot atop our top earning dead celebrities list should come as no surprise given the renewed fan interest in music, videos and all things Michael Jackson. Thanks to a lucrative catalog, hit film and album sales, the late king of pop earned more in the last year than Lady Gaga, Madonna and Jay-Z, combined."

Elvis Presley came in second, earning £37 million from admissions to his former Graceland estate, a "heavily hyped" Cirque du Soleil show in Las Vegas and more than 200 licensing deals. The 2010 list:

1. Michael Jackson ($275 million)

2. Elvis Presley ($60 million)

3. J.R.R Tolkein ($50 million)

4. Charles Schulz ($33 million)

5. John Lennon ($17 million)

6. Steig Larsson ($15 million)

7. Dr. Seuss (Theodor Geisel) ($11 million)

8. Albert Einstein ($10 million)

9. George Steinbrenner ($8 million)

10. Richard Rodgers ($7 million)

11. (tie) Jimi Hendrix ($6 million)

11. (tie) Steve McQueen ($6 million)

13. Aaron Spelling ($5 million)

 

Comments

Peter Cenedella United States says:

What's earning Einstein money I wonder... his writings, perhaps patents -- or maybe that disco record he cut with Leonard Nimoy?

October 26, 2010 11:32 AM #

Shirley Brady United States says:

Halloween wigs, clearly! Here's what Forbes wrote:

Einstein's name continues to be used to peddle Baby Einstein products, a majority Disney-owned venture designed to make infants smarter. Other lucrative tie-ins include Italy’s Banca Profilo’s “Face Value” campaign, Chrysler’s Ram brand truck ads and a collection of A.J. Morgan “geek chic” glasses. The scientist's estate has also expanded into videogames with a Nintendo DS brain game that retails for about $50.

October 26, 2010 01:41 PM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements