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chew on this

McRib Fever Builds to a Frenzy Ahead of Nov. 2 Launch

Posted by Shirley Brady on November 1, 2010 03:53 PM

Tomorrow marks the first day since 1994 that the McRib sandwich will officially be available nationwide in the U.S.

Anticipation, to put it lightly, is running high. It's caused a riot at Penn State, it was referenced at the end of the Taiwanese animated precreation of the Jon Stewart/Stephen Colbert rally — and we can guess at least one celeb who's tickled by the month-long promotion, running through Dec. 5.

First introduced in 1982, it's actually already available in select McDonalds, inspiring fans (such as the New Yorker above) to share sightings on YouTube, Facebook and Twitter, where the #mcrib hashtag is being promoted by the fast food giant.

With a fan-created McRib Locator and word-of-mouth taking over social networks, McDonalds marketers could have saved their money — fans of the pork-based, rib-shaped sandwich are doing the heavy lifting for them.


Michael United States says:

Had two of these delicious treasures on Saturday.

November 1, 2010 04:51 PM #

Jeff United Kingdom says:

Best value for the pound.

November 1, 2010 05:10 PM #

Jeff United Kingdom says:

Fish 'n chips -- beware!

November 1, 2010 05:11 PM #

Jeff says:


November 1, 2010 05:12 PM #

Mike Jantzen United States says:

Just what I needed after Halloween (NOT).... groan. Thank McDonalds!

November 2, 2010 02:36 AM #

Shoe Germany says:

Halleluja, you guys are so lucky! When is it re-launching overseas?!

November 2, 2010 08:22 AM #

Jeff United Kingdom says:


November 2, 2010 01:40 PM #

Jeffery Anderson United States says:

Here is my funny take on the McRib cult phenomenon:
This is funny: http://www.youtube.com/watch?v=Cyi4x0wwmsk

November 8, 2010 09:29 PM #

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