Posted by Shirley Brady on November 3, 2010 11:00 AM
Microsoft is targeting gamers of all ages with a $500 million global launch campaign for Kinect, its motion-sensitive controller system for the Xbox 360 which goes on sale at midnight tonight in North America, with the rest of the planet to follow. Fans started lining up on Monday in Times Square, where Toys R Us is hosting the official launch party in the U.S.
It's giving the first 3,000 people to line up and purchase Kinect at its Times Square flagship a free copy of two games ("Kinect Sports" and "Kinect Joy Ride") along with a one-year Xbox LIVE Gold subscription. Burger King is also giving away Kinect prize packs in a promotion that kicked off Monday.