Posted by Shirley Brady on November 3, 2010 02:00 PM
Somewhere, Justin Long and John Hodgman are chuckling. T-Mobile's new marketing for its myTouch 4G handset takes a direct swipe at Apple's long-running "I'm a Mac" commercials with new spots that take aim at Apple's iPhone 4 and its still-exclusive mobile partner, the 3G-saddled AT&T.
The spot above dismisses AT&T's 3G network with the tagline, "America's Largest 4G Network," while other spots (after the jump) talk up MyTouch features such as the Genius button — a veiled swipe at Apple's Genius concept? — while the myTouch moniker echoes Apple's iEverything naming convention.
Is this 4Genius marketing by T-Mobile ... or 4Getful? Let us know what you think in the comments.
More about: Mobile, T-Mobile, MyTouch, AT&T, iPhone, Apple, 3G, 4G, Technology, Advertising
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