Interbrand IQ: The Best Asian Brands Issue

rss

social media

Let's Get Drunk And Facebook

Posted by Abe Sauer on November 5, 2010 01:00 PM

How do you feel about this product? On one hand, it's kind of depressing that this needs to exist. On the other, it's great to see a brand identify a need and fill it with a product that appears to be perfect for that consumer group who desperately wants (OK, needs) this. And on the third hand... er, let's find out how this thing works.

Webroot aims to have your back, protecting social media users from posting something they'll regret while under the influence.

Or as the Social Media Sobriety Test puts it, "Nothing good happens online after 1 a.m."

The "test" is really a free Firefox browser plug-in, which offers to prevent potentially harmful comments on Facebook, Twitter, MySpace and other social networks by restricting access to users who've passed a virtual field test before being allowed to post. 

It's a unique idea from an online security brand that's trying to break out from its competitors with arch marketing, but that last detail about the how the software will "post for you" is chilling.

Comments

Litcube United States says:

I find it crazy that someone actually said, "Hey, we need to make software to prevent drunken status updates".  It's pretty sad that this even needed to be created.  You would think that if this was a real problem for certain people that they would be smarter with their social media usage.

November 6, 2010 12:29 AM #

Danianna Caribbean says:

Overall not a bad idea, though I can see some people being a bit turned off by the fact that it posts for you.

November 8, 2010 08:26 AM #

Elliott Krejci United States says:

I smell a drunk dialing app!!!

November 8, 2010 09:18 AM #

A Sauer United States says:

There's an app for that (app!)
techcrunch.com/.../

November 8, 2010 10:44 AM #

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein