Interbrand IQ: The Best Asian Brands Issue

rss

branded entertainment

Next Thing, They’ll Tell Us Bill Gates is a Klingon

Posted by Dale Buss on November 11, 2010 12:00 PM

It’s not a comedy, but NBC’s new drama, The Event, had a little fun this week with Americans’ fascination with extraterrestrial beings and our penchant for conspiracy theories.

Here’s a hint: It involved the Sage of Omaha.

The show is a serial thriller, set in the present, about the U.S. government’s attempts to deal with the crash of an alien spacecraft in Alaska in 1944 and the surviving humanoid aliens’ own surreptitious efforts to assemble the means and materiel to get back to the Planet Alpha, or wherever they’re from. For some reason, these folks don’t age quickly, so they’ve got time on their side.

In Monday’s episode, the leader of the ETs, Sylvia, is reunited with her son, who has spent the last several decades amassing the fortune necessary to finance their departure from earth.

“You’ve done well for yourself over the last 66 years,” Sylvia says to Thomas, looking over his office in the building in Washington, D.C., that the ETs apparently own.

“Our holdings are in good shape,” Thomas replies. Earthlings’ “economy fluctuates up and down in a way they can’t predict. With our math, we can. Buy low, sell high.”

But Sylvia wonders: “You weren’t concerned about someone taking notice of all this success?”

Then Thomas delivers the punch line: “A man in the Midwest does all of the investing for me. He’s made a fortune following my advice. He brings all the attention to himself.”

And you thought that Warren Buffett was a financial genius all on his own.

 

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein