Three Stripes and You're Out: Adidas Wants YOU (to Wear a Tracksuit. Friday. In Public.)

Posted by Shirley Brady on November 15, 2010 01:30 PM

Adidas has just announced November 19 as its first annual National Tracksuit Day, with an Old Spice-referencing video by brand advocate Snoop Dogg. But will Sue Sylvester's Glee for tracksuits (Adidas or not) convince the average citizen to wear them to work on Friday?

More about: Fashion, Sports, Adidas, Snoop Dogg, Glee, Sue Sylvester, Old Spice

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Comments

Chris - designer, business owner and Adidas fan says:

I don't need an excuse to wear my Adidas classic - I'm a 70s child. I'm not sure what your boss would say but as I run my own business all I have to do is make sure I don't have any client meetings on Friday.

These days there's a day for everything and they usually have a good cause attached to them. Are Adidas contributing to a charity or promoting a worthy cause or is it self serving advertising? To add to their brand value as well as build brand presence they may want to think about this.

November 16, 2010 01:53 AM #

Coach Kevin @ SupahFans Streetwear says:

My small business does a lot of genuine social work & charity, but I find it refreshing that Adidas just asks folks to wear their 3-stripped track suits to work without some charitable aspect. The NFL's pink jersey support of Breast Cancer in October is a transparent opportunity to tug at their purse strings don't you think?

November 16, 2010 11:16 AM #

S. Brady (brandchannel) says:

If by "tug at their purse strings" you mean the NFL is helping raise funs for an important cause — breast cancer research — why yes, Kevin... couldn't agree more.

November 16, 2010 07:06 PM #

Coach Kevin says:

I'll be sporting my black/red track suit and hang my autographed Run DMC album (the 1983 one) in our streetwear store in Boston.
Will always support Adidas thanks to inspirtions like Run DMC & Jam Master Jay.

November 16, 2010 11:12 AM #

Comments are closed