Learn more about Sustainable Brands 2015 San Diego

that's entertainment

The Beatles on iTunes: As Big a Revolution as iOS 4.2 or Google Voice App?

Posted by Shirley Brady on November 16, 2010 10:20 AM

Visitors to Apple.com today can't miss today's big news — the Beatles are now available on iTunes.

Starting today, fans can purchase the group’s 13 original (and remastered) studio albums, the two-volume "Past Masters" compilation and the classic "Red" and "Blue" collections on iTunes as either albums or individual songs (at $1.29 each). Apple is also offering an exclusive digital “Beatles Box Set” featuring the “Live at the Washington Coliseum, 1964” concert film, the Beatles’ iconic first US concert.

"We’re really excited to bring the Beatles’ music to iTunes," said Sir Paul McCartney in the press release. "It’s fantastic to see the songs we originally released on vinyl receive as much love in the digital world as they did the first time around."

Ringo Starr added, "I am particularly glad to no longer be asked when the Beatles are coming to iTunes." (Yoko Ono's comment? Short and tweet.)

"We love the Beatles and are honored and thrilled to welcome them to iTunes,” said Steve Jobs, Apple’s CEO. “It has been a long and winding road to get here. Thanks to the Beatles and EMI, we are now realizing a dream we’ve had since we launched iTunes ten years ago.”

While it's also trumpeted on the Beatles' official website, many Apple (and even Beatles) fans already have The Beatles on their iPods, and are thus more excited about today's launch of a Google Voice iPhone app, and another launch coming soon: the iOS 4.2 upgraded operating system for the iPad.



i-fixpcs United States says:

"may be far more excited," about iOS 4.2, now that is an understatement if I ever saw one. What major hoopla over a personal achievement versus a tangible life-changing announcement. Who hasn't already had the Beatles collection in their  iTunes for years already, and for less than what they're selling for on iTunes? Now how about iOS 4.2, something actually to look forward to, hopefully not for another 46 years like this one. zzzzzzzzzzzzzz

November 16, 2010 12:44 PM #

S. Brady (brandchannel) United States says:

So what's got you fired up about iOS 4.2? Smile

November 16, 2010 01:02 PM #

Doc United States says:

As expected Apple took care of their interests ahead of their customs interests.  We'd appreciate 4.2 more then 30 year old music we all already have.

November 16, 2010 01:01 PM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia