viral marketing

The Secret to YouTube Marketing: Praise the President

Posted by Shirley Brady on November 16, 2010 10:00 AM

Looking to build your brand on YouTube? You might consider a shout-out to the White House.

It certainly worked for Kendra Backer and Zach Davis, the youthful co-owners of The Penny Ice Creamery in Santa Cruz, CA. The couple were called by U.S. VP Joe Biden in a staged photo opp after sharing their small business loan success story in a YouTube video (watch it after the jump) that they uploaded on the eve of the recent elections that saw U.S. Democrats lose the House of Representatives.

Biden's team didn't stumble on their video. Backer and Davis first flagged it for the White House's new media team. Now that's stone-cold savvy.

The couple's video extols their dream of opening an artisinal ice cream shop that makes "really great ice cream from scratch; the kind of ice cream that Thomas Jefferson, George Washington and Ben Franklin used to enjoy," a dream made possible as a result of a $250,000 Recovery Act small business loan — a portion of which, no doubt, was used to shoot this video:

More about: Political Brands, Small Business, Social Marketing, Penny Ice Creamery, US, Joe Biden, President Obama, YouTube

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Comments

Fred Deakin says:

@ Shirley Brady

How much of that $250000 investment do you think was spent producing this video...and what are you insinuating?

November 16, 2010 02:30 PM #

S. Brady (brandchannel) says:

No idea; and that it's savvy (low-budget, high-impact) marketing!

November 16, 2010 06:21 PM #

Comments are closed

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