Posted by Shirley Brady on November 22, 2010 02:30 PM
LeBron James appears to be taking a humorous tack as he tiptoes back into the world of endorsements. He recently skewered his image with a "What should I do?" spot for Nike. Now he's back with a new integrated campaign — can you guess what for, from the the image above?
LeBron (or LeBrand, as some call him) is licensing his name to a new line of basketball-themed kids furniture, dubbed HomeCourt by LeBron James, manufactured by American Signature Furniture:
The line is produced by American Signature, a furniture company based in Columbus, Ohio, as part of its new childrens' furniture collection. Called Dream Big!, the kids collection also offers branded furniture featuring Miss America, Little League and Spider-Man.
The line is now available at select Value City Furniture locations, and was arranged in a deal inked before LeBron's free agent future was decided.