celebrity brandcasting

Deck the Haul: Oprah's Favorite Things Final Gift Tally

Posted by Shirley Brady on November 22, 2010 06:15 PM

It wasn't just the unsuspecting audience members who flipped for Oprah's two-part, final Favorite Things gift-giving year-end special. Featured brands can also expect a boost in holiday sales thanks to the halo effect of the Winfrey wand.

The first part, which aired Friday, surprised an audience of non-profit and volunteer workers with gifts including a Sony Bravia 3D HDTV and a one-week cruise, while today's episode gifted the audience (who'd just seen the audience from the prior taping float out on a Favorite Things cloud) with arguably an even bigger goodie bag that included an iPad and a 2012 Volkswagen.

"Words cannot describe what I feel for this magnificent device. I really think it's the best invention of the century so far," Oprah said about the iPad. "Thanks to my iPad, I now read about four newspapers a day." She also uses it to keep a journal and watch movies, TV shows and the news. "I write my column for O magazine on the iPad way before the deadline because I love writing on it so much."  

The Volkswagen is also a coup. As Winfrey's website notes, "For only the second time in Volkswagen history, the iconic Beetle has been totally redesigned for 2012, inside and out. The project is so top secret, the only prototype of its kind was flown to Harpo Studios from Germany. No one outside of VW has seen the new Beetle, but Oprah was given special permission."

She commented on-air: "This is one powerful, sophisticated, sexy Beetle. All of you in this audience will be the first people in the world to own one when it makes its debut next year!"

It wasn't all about receiving but also giving, as each audience member also received a sum to make a charitable donation, via Kiva or DonorsChoose.org. “I would like to say, I know that we are a parody," she commented in today's special. "You all are a Saturday Night Live skit in here." But, she went on, "It’s not about the stuff, although you're gonna love driving that Beetle. It’s about hope, and knowing that something magical and joyful can happen to you when you least expect it.”

The brands now enjoying a glow from the halo that is "the Oprah effect" thanks to the 2010 Favorite Things — the two-part, two audience, 25th final season ultimate edition:

Andre Walker (Oprah's stylist) haircare products ($65)

Apple iPad ($500)

Baker’s Edge brownie pan and lasagna pan ($85)

Beecher’s “World’s Best” macaroni and cheese ($30)

Breville panini press ($100)

Centerville Pie Company’s chicken pie from Harry and David ($20)

Coach satchel ($400)

Container Store Elfa closet (up to $1,000)

Dana Rebecca Designs earrings ($1,900)

DonorsChoose.org card, courtesy of Bing ($100)

FedEx, whose employees served as elves during the special.

Garrett popcorn ($135)

Ghirardelli brownie mix ($5)

Jay-Z’s new book, Decoded ($35)

Johnny Mathis CD ($12)

Josh Groban CD ($13)

Judith Ripka earrings ($525)

Kiva gift card, courtesy of Groupon ($100)

Kyocera ceramic cutlery set by chef Ming Tsai ($75)

Lafco candle collection (18 @ $55 each)

Le Creuset cookware ($600)

Lululemon pants ($98)

Magaschoni tunic and leggings ($560)

Marianne Williamson’s new book, A Course in Weight Loss ($24.95)

Mark NepanThe Book of Awakening ($19)

Miraclebody jeans ($110)

Netflix five-year unlimited membership ($700)

Nike Free Run+ shoes (four pairs @ $85 each)

Nikon D3100 Digital SLR camera ($700)

Nordstrom lingerie ($500)

Oprah's 25th season logo long-sleeve t-shirt ($38, though really: Priceless, as this certainly put Winfrey back in the headlines ahead of OWN's Jan. 1 launch)

Philip Stein special edition watch, with diamonds on 2 and 5 for Oprah’s 25th season ($2,475)

Philosophy’s Hope in a Jar ($145)

Pottery Barn jewelry box ($180)

Prepara herb savor ($30)

Ralph Lauren cashmere sweater and throw ($1,000)

Royal Caribbean seven-day cruise plus United Airlines flights (not valued)

Scrabble app for the iPad ($5)

Sony Bravia LX900 HDTV ($3,600)

Talbott Teas collection ($100)

Tory Burch tote bag and pumps ($445)

The Black-Eyed Peas’ new CD ($18)

UGG Australia bedazzled boots ($175)

Volkswagen redesigned 2012 Beetle (not valued)

Williams-Sonoma mini-croissants ($40)

(Don't miss our look back at the brands gifted in Oprah's previous years' Favorite Things.)


Internet tv United States says:

Someone do a run up and see how much that total package is. Oprah's winter giveaways are always good, but since it's her last season you'd expect a blowout!

Wonder if these gifts counts as taxable items.

November 24, 2010 07:08 AM #

Milagros Dickstein United States says:

What a terrific theme you have! your blog posts are quite useful too. Thanks :-D

November 29, 2010 09:18 PM #

Comments are closed

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