Richard Branson's iPadventure: Virgin Maverick Expands to the iPad

Sir Richard Branson will unveil his iPad multimedia magazine, named Project, tomorrow at a press event in New York. Ever the competitor, Virgin is launching its iPadazine ahead of News Corp.’s tablet paper the Daily, which is slated to launch in early 2011.

According to the Wall Street Journal, each "issue" — the launch edition features actor Jeff Bridges (in Disney's upcoming 3D Tron sequel) on the cover — will be available for $2.99, and the digital title will eventually migrate to the iPhone, Android and other mobile platforms.

Originally referred to as Maverick, Virgin's iPadventure led by Branson's daughter Holly and veteran men's magazine editor Anthony Noguera will (according to a recent report in Ad Age) "encapsulate the spirit of the Virgin brand by focusing on entrepreneurial endeavors and highlighting new creative, business, travel and technology ideas, targeting an upscale international audience."

AllThingsD has a sneak peek here.