Take the survey!

brandcameo

For Ke$ha and Lady Gaga, Dating Site Provides Romance, Product Placement

Posted by Abe Sauer on December 2, 2010 11:15 AM

The latest #1 video from singer Ke$ha, We R Who We R, is a kind of club anthem that cements the artist's standing among the world's top pop acts. It is also puts the "$" in Ke$ha. Product placement abounds. In fact, one placement in particular looks awfully familiar. After the jump, compare the videos from Lady Gaga and Ke$ha in a game of "Match the Product Placement."

Ke$ha lifts a product placement in a winking nod to Gaga's Telephone video, which is a little NSFW:

Did you spot the crossover placement? If not, here are the screenshots:

Ke$sha above, Gaga's video below.

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
MetaluxuryMeta-Luxury
Brands and the pursuit of excellence

Advertisements