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Jameson Juice Box Irks, Intrigues "Sons of Anarchy" Viewers

Posted by Abe Sauer on December 2, 2010 01:00 PM

San Francisco blog Uptown Almanac caught a recent product placement, one which it calls potentially "one of the most significant liquor industry game-changers since the 21st amendment." Except, the product doesn't seem to exist. But should it?

The blog posted the above screenshot from the most recent episode of the US biker drama, Sons of Anarchy, which runs on the Fox/News Corp.-owned FX cable network. 

Yes, that would appear to be a Jameson Whiskey "juice box" — a single-serving form of packaging typically designed for young 'uns not long past using a sippy cup.

As Uptown notes, the product doesn't seem to be available anywhere. Yet, that isn't stopping many from looking for it.

One answer is that the product has never, and will never, exist. Jameson is a major advertiser on the series, and it's likely the placement was an exclusive one-off custom art department special just for the brand.

Of course, booze has been available in juicebox form for some time, especially, wine. And Sons of Anarchy is no stranger to product placement, having been a huge beneficiary of Harley-Davidson marketing largess, from which Harley has benefitted handsomely.

In fact, we would guess the Harley-Anarchy placement arrangement to be one of the most fluid and successful in the last decade.

So perhaps Jameson should consider bringing such packaging to market. After all, booze-in-a-box is popular in other nations; and within the alcoholic beverage industry, there appears to be a trend afoot to produce spirits aimed at adult children.


Nick@Knight says:

I hope you're recommending this tounge-in-cheek.  There's a vast difference between a large wine box designed to protect the thin bladder inside than a "juice box" designed to directly appeal to tikes.  Astute, reputable spirit companies self-regulate themselves rather than face the scrutiny tobacco companies face from the US government - which is sound business practice.  However, there is always one rouge, start-up company looking to make a quick buck who will try this and bring unneeded attention to the spirit industry and rattle MADD members.  Can you say Four Loko?  I'm a fan of SOA and I missed the "juice box" scene.  Personally, I not a fan of Jameson - the girls at my bar drink it.  They can't handle real whiskey.

December 3, 2010 10:29 AM #

A Sauer United States says:

By all recent reports, Jameson has stated it has no intention of releasing this. However, when it comes to juice box booze, they already do exist, just for wine, not hard liquor. Three Thieves is one brand and it's been around for a while now

December 3, 2010 12:10 PM #

Mook United States says:

Real whiskey huh? What do you consider REAL?

December 4, 2010 11:18 AM #

Comments are closed

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