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Is Comedy Central's New Logo a Gapastrophe in the Making?

Posted by Shirley Brady on December 9, 2010 06:15 PM

Viacom's Comedy Central network today revealed its new on-air branding coming in January. The new logo features a mark, resembling a loopy Chanel or copyright symbol, and an upside down "Central" — a severely mod contrast to its retro skyscrapered globe now being put out to pasture.

The U.S. channel (there are others) is adopting what it's calling the Comedy Mark as a graphic "stamp" (as the mildly NSFW video above shows) that will display clearly on an iPad — the same motivation that Gap had for trying to jettison its blue square logo. Comedy Central this week launched an iPhone and iPad app for The Daily Show, along with one for Tosh.O.

Reactions include "more high-end design magazine ... than channel that plays Ghostbusters 2 a lot on weekends," "a distant cousin to @ and ©," "still funny?" a "misadventure" and just plain "suck" — while Deadline.com ponders if the copyright logo it mimics is copyrighted. Fast Company, meanwhile, argues that critics are missing the joke.

Your thoughts? Join our debate!


brett vogel United States says:

That new logo sucks.  No character whatsoever.  The ad is clever but the new logo looks like an APP icon.  Lame.  I'll still watch the channel but how boring and lame.... maybe its a joke?

December 9, 2010 06:57 PM #

Comedy Central C United States says:

Of course, there's already a parody Twitter account: http://twitter.com/ComedyCentralC

December 9, 2010 07:13 PM #

S. Brady (brandchannel) United States says:

You didn't waste any time!

December 10, 2010 12:47 AM #

A Sauer United States says:

Hmmmm, what's a logo that just uses a simple "C?" Yeah, like, all of them. This looks like a "Chanel" bag you can buy in NYC Chinatown.

The funny part of the comedy logo? It's an arc away from being the Condom Card doppelganger. http://www.somersetcsh.co.uk/C_Card/

December 9, 2010 07:52 PM #

S. Brady (brandchannel) United States says:

Good catch!

December 10, 2010 12:48 AM #

parboy United States says:

Ok, not that CC needs defending - but c'mon. It's comedy. It's in the business of paroding the familiar. And copyright issues - if that's true, then the Cubs better get ready to lawyer up. blog.prorumors.com/.../.

December 10, 2010 04:18 AM #

Isaiah United States says:

The CC reminds me of the Creative Commons logo.

December 10, 2010 11:19 AM #

Michael United States says:

I have no problem with any of this. The design is funny. And clever. And clear. And witty beyond first impression, considering the multiple parody trajectories. Well done. Wish I'd designed it.

December 10, 2010 02:01 PM #

Dan Olson United States says:

Love the new logo. simple, memorable, subversive, and fresh. That old shit was beat.

December 10, 2010 03:33 PM #

S. Brady (brandchannel) United States says:

We invite you to weigh in on this in our debate — especially around how the iPad is prompting logo changes. Share your thoughts at http://bit.ly/BCdebate (thanks!)

December 10, 2010 05:40 PM #

krs United States says:

You get what you pay for.

December 13, 2010 12:42 AM #

Thiago United States says:

Seems like a lot of companies like Comedy Central and The Gap have recently played around with changing their branding, but consumers are slow to accept the new changes.

December 15, 2010 11:16 AM #

Michael Sayre United States says:

Comedy Central's new logo is NOT a 'Gapastrophe in the making'. Sometimes big brands do make mistakes (Gap, Tropicana, etc.), but others get it right. Regarding Comedy Central, see Dan Olson's comment above. Spot on. Hardly a catastrophe, CC is smart. And humorous. Duh. What's the fuss about?

December 15, 2010 11:30 AM #

Comments are closed

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