Four Loko Lives on in the Hearts of Yale Pranksters
Today marks the last day you can legally purchase Four Loko in the U.S., spurring concerns that Red Bull and vodka will make a comeback.
But if you thought you'd heard the last of Four Loko as it is being banned across the country, think again. The caffeinated alcoholic beverage lives on at Yale as fodder for a prank email delivered to student inboxes this week.
An email making the rounds, supposedly sent by James M. Perlotto, the university's chief of student health, starts out sounding official enough. It reminds Yalies that today is the last day that Four Loko can legally be purchased in Connecticut.
It's the "facts" about Four Loko presented in the email that give the game away, including a claim that 4 out of 5 people in an insane asylum were committed because of Four Loko-induced madness.
The email ends with a plea NOT to buy pro-Loko T-shirts bearing the image at right ... while giving specific details about where and when to buy them and how much they cost. We think someone's got a bright future in marketing.
After the jump: Walmart Wine, Disappearing Beer and "Liking" Heineken.
Walmart Wine Kiosks: Let It Blow, Let It Blow, Let It Blow
In Pennsylvania, you may soon be able to buy all your holiday gifts at Walmart, including the wine.
Just one catch: You have to pass a breathalyzer test first. Wal-Mart corporate has received permission from the state to install special wine kiosks − which work around state laws limiting wine sales to state-run stores − in seven of its stores. Consumers must swipe their IDs and show their pictures to a state official observing via closed circuit TV, then blow into breathalyzers, before buying their wine.
No word yet on the wine brands that will be available for purchase in the kiosks, but we're betting those $800 bottles of Krug will not be on the list.
Read Any Good Beer Lately?
Plenty of brands have a "story" they would like to present to consumers, but Massachusetts-based brewer Just Beer would like to go one step further and keep you on the edge of your seat with a good old-fashioned murder mystery. The medium? Beer bottles.
“The Case of the IPA" is told in 12 chapters, each on the label of a different 22-ounce bottle of India Pale Ale. Get the case of beer, and you get the whole story.
The story involves a wealthy brewer named Cornelius Fuggles and starts out with "I do not boast. My credentials are those of an intrepid adventurer. They are both obvious as the scar on my cheek and subtle as the squint in my eye." Sounds like the perfect read to go along with a cold one; even better with a desk, a dame and a shady alibi.
Heineken Hopes to Find True Friends on Facebook
Looking to get face-to-face with consumers, Heineken is launching a new Facebook store that will sell Heineken-branded merchandise. The brand also hopes its 1 million Facebook fans will offer up suggestions on merchandise that they would like to be able to buy on the site. (Heineken tea cozies, anyone?)
The venture is in line with the brand's consolidation of its online presence to just one official Facebook page and YouTube channel and a revamp of its website, part of a larger unification of its global branding, including centering its iconic star above the word Heinekn in its official mark.
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