Posted by Jennifer Sokolowsky on December 10, 2010 03:00 PM
A couple of British holiday campaigns from beer brands caught our attention this week.
Grolsch is keeping it classy this Christmas with a video greeting (above) featuring the "Swingtop Philharmonic Orchestra" playing Oh Christmas Tree with its swingtop bottles.
Serious-looking musicians blow on the bottles, tap them and use them to play other instruments. An impressive percussion instrument/Christmas tree made of the bottles is revealed in the final shot. The spot is inventive and feels authentic — unlike another, more cringe-worthy, holiday beerfest.
Guinness invited British electro-folk musician James Yuill to play Jingle Bells on glasses of Guinness for its holiday campaign. He's shown turning a pub into a techno dance party with everyone merrily playing along on their pints. It's not so much the spot that irks, as what Guinness is doing with it. See what we mean after the jump.
In response to this Yuill-tide spot, Guinness is inviting fans to create and upload videos of themselves and their friends playing their own tunes on pints of Guinness, but so far, it looks like there have been no responses.
Can't say we blame Guinness drinkers for staying away from this one; the whole thing feels faker than a pink-flocked Christmas tree.
More about: Holiday, Advertising, Alcohol, Grolsch, Guinness, James Yuill, YouTube
Just 1 more example that you MUST give people an incentive to do something.
December 13, 2010 11:25 PM #
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