Best Global Green Brands 2014

health matters

Elmo Joins the White House Fight on Childhood Obesity

Posted by Shirley Brady on December 15, 2010 01:00 PM

Sesame Street is lending its clout with kids to the White House, deploying its chief lobbyist to bring the brand's might to the fight on childhood obesity in America. Elmo was dispatched to the White House this week to meet with Chef-in-Chief Sam Kass, to talk up nutritious school meals.

The above video was released today to promote President Obama's signing of the Healthy, Hunger-Free Kids Act — legislation that First Lady Michelle Obama has been supporting, including (contentiously) urging the US restaurant industry to step up, and launching the Let's Move campaign earlier this year.

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