Interbrand IQ: The Best Asian Brands Issue

rss

brand news

In the News: Jamie Oliver, Lexus, Samsung, Tesco and more

Posted by Dale Buss on December 23, 2010 09:00 AM

In the News

Abbott recalls millions of diabetes testing strips.

Allied Irish Banks
is recapitalized by Irish government.

Apple sees acceleration in sales of its set-top TV boxes.

Beiersdorf rationalizes brand and product portfolio.

Chrysler Financial sale may stoke U.S. auto-industry recovery.

Democrats (via Nancy Pelosi) tap director Steven Spielberg to rebrand party.

Dodge plans first-quarter advertising blitz, including Super Bowl.

FDA delays new guidelines for online pharma marketing, frustrating the industry.

Hilton settles spying suit, including a two-year ban on creating a luxury “lifestyle” hotel chain.

Hyundai-Kia and Volkswagen lead list of top automotive safety picks.

Jamie Oliver's new million-selling cookbook smashes book sales records.

Johnson & Johnson plots Indian growth drive.

Johnston & Murphy, a 160-year-old shoe brand, crowdsources "uncomfortable moments" for campaign.

Kleenex promotes 'Softness Worth Sharing' tagline this cold and flu season with million free miniature tissue boxes.

Lexus aims to redefine global brand image as sportier and greener.

Microsoft, Tesco and Google rank among the “most powerful” brands in U.K., new study says.

Nike counts on brand strength in China.

NORAD's 2010 Santa Tracker follows St. Nick on the web, Google Maps, Twitter, Facebook and by text.

Samsung projects $43 billion in 2020 sales from new avenues.

Spider-Man Broadway production slated to return tonight as tensions rise.

TED launches contest with YouTube to find "ads worth spreading."

Tesco launches a fashion-forward online Brand Boutique.

"TRON Guy" banned from seeing Tron: Legacy in his web-famous suit.

U.S. consumers strongly oppose web ads that target them directly based on past Internet activities.

VF Corp., which owns 7 For All Mankind and John Varvatos, acquires bankrupt Rock & Republic brand for $57 million.

Volkswagen and Peugeot Citroen consider developing China-only brands with local partners.

Walgreens results indicate new strategy is working. 

& the "12 days of Christmas Price Index" is 9.2% higher this year.

 

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein