Brands to Watch: Desperate Housewives, NFL, Trump and more

ABC's Desperate Housewives renew contracts with eight-figure salaries. 

Amazon launches $25 cheaper ad-supported Kindle.

NFL players, owners ordered to start federal mediation.

Donald Trump goes on the warpath against New York media.

BP gives Florida $30 million for advertising.

Costco undercuts cheapest gas prices but stocks $1M diamond ring.

David Beckham says he will collaborate on a kids clothing line with pal Snoop Dogg.

Experian says 30% of searches came from Bing last month.

Facebook wins decision regarding Winklevoss lawsuit; twins plan to seek full appeals court ruling.

Francis Ford Coppola beefs up wine business.

Intel releases first chip for tablets.

J&J on hot seat for foreign bribery allegations.

Japan crisis creates smartphone parts shortage as nuclear threat escalates to Chernobyl level.

Level 3 buys Global Crossing for $3 billion.

Mitt Romney reveals 2012 US presidential bid and Aquafresh-like nurdle.

NYSE sells Dutch Boerse merger to shareholders, vows to take high road.

Porsche tops Forbes' quality list. 

Timbuktu bills itself as first iPad magazine for kids.

U2 breaks Rolling Stones record for highest grossing tour.

Vodacom and Cell C spat in South Africa takes nasty turn.

ZTE eyes China smartphone with Intel, files patent infringement suit against Ericsson.

& DDB ponders what makes a tax cheater.