extreme branding
Posted by Shirley Brady on January 4, 2011 04:00 PM
Puma wants you to think it’s one badass cat on the water, posting this video showing its crew in the Volvo Ocean Race – “the most extreme yacht race on the planet. 9 months, over 39,000 miles, 11 sailors and one 70 foot boat. We don't take the tag line 'Life At The Extreme' lightly.”
To prove that it's a cat with a sense of humor, it also released a blooper reel from the race.
Warning: these outtakes feature Aussie sailors and some salty language, albeit milder-than-Muppets-doing-Kanye language —
More about: Fashion, Apparel, Puma, Volvo, Muppets, Kanye West
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