Ford's New Campaign Touts West Coast Cool

Posted by Shirley Brady on January 11, 2011 12:00 PM

As if landing Ed Begley Jr. to promote the Focus electric vehicle launch wasn't enough Cali cred, Ford is further embracing west coast living with a series of breezy "surfer cool" spots with the tagline "Go. Do" — also the title of the Jónsi track that accompanies the Ford Explorer spot, above.

The campaign is produced by Ford's agency of record, Team Detroit (in partnership with Portland creative shop Mutt Industries) and touts the MPG-savvy Explorer, just named truck of the year at the Detroit Auto Show, and its My Ford Touch connectivity.

More about: Detroit Auto Show, NAIAS, Automotive, Ford, Advertising, Explorer

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