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Motorola Aims to Clarify Dual Brands

Posted by Shirley Brady on January 14, 2011 02:00 PM

Motorola executives realize that there may be some confusion that it's now actually two companies. The new video above aims to explain how Motorola Mobility, its new (red logo) standalone consumer brand, "delivers personalized information to meet the needs of consumers both in the home and on the go."

See the corporate branding campaign for the (blue logo) Motorola Solutions after the jump.

The messaging for its just spun-off B2B company is that Motorola Solutions "provides business and mission-critical communications products and services to enterprises and governments."

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