Posted by Shirley Brady on January 17, 2011 09:30 AM
With today being MLK Day in the U.S., it's also the 25th anniversary of the King Legacy of Service. This year's PSA campaign highlights that it's "a day on," not "a day off" for Americans, who are encouraged to use the day to serve their communities.
To quote the National Service organization:
Dr. Martin Luther King Jr. changed the course of history and inspired us to build what he called "the beloved community." The King Legacy of Service 25th Anniversary video tells the story of how Dr. King's birthday evolved into a national day of service. Featuring civil rights luminaries such as Congressman John Lewis, Reverend Dr. Joseph Lowery, and Ruby Bridges, the 6-minute video reminds us of the importance of keeping Dr. King's legacy of service alive and challenges us to make service a part of our lives ─ everyday of the year.
More about: MLK Day, Philanthropy, Corporate Citizenship, Corporate Social Responsibility
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