Interbrand IQ: The Best Asian Brands Issue

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Ad Watch: AT&T, Chrysler, Coca-Cola, EA, NBA and more

Posted by Shirley Brady on January 18, 2011 05:30 PM

AT&T promotes its 4G network with a commercial that rewinds a football player's life back to the moment his dad first bought him tickets to a game, purchased (of course) with his AT&T phone.

Watch more new spots — from Audi, Coca-Cola, TurboTax, Intel and other brands — after the jump.

Audi promotes its A4 sedan:

Aviva, a British life insurance brand, features comedian Paul Whitehouse as a deceased dad:

Chrysler aims to bring back style with its 2011 lineup — and this new spot:

Coca-Cola Philippines' new spot needs no translation:

Colors Power, a Chinese beverage brand, taps NBA stars Steve Nash, Aaron Brooks, Baron Davis and Brandon Jennings for new campaign:

Converse promotes Grammy Camp, another music-related marketing effort geared at teens:

Desigual paints NYC for its new store in New York's Herald Square:

Dole pitches its fruit and vegetables as a training aid to athletes:

Dunkin' Donuts teases an upcoming cross-promotion with American Express:

EA promotes Dead Space 2 release with "Your Mom Hates Dead Space 2" focus group campaign:

Geico's gecko is featured in new "Geiko Radio" spots (here's another):

The Australian Open in Melbourne brings out tennis and sports brands. Here, Head promotes its Facebook Tour campaign with Ivan Ljubicic:

ING Direct releases latest "touch the ball" spot:

Intel's new campaign in Korea, Taiwan and other Asian markets woos with Girls' Generation:

Lexus unveils the latest spot in its campaign, "The Hard Way":

Match.com's current campaign features real couples:

MINI is sponsoring the 2011 Burton European Open:

The NBA features up-and-comer Rudy Gay in a spot promoting the 2011 All-Star Game in "The Most Interesting Man in the NBA," a campaign that owes much to Dos Equis:

Neiman Marcus goes boho for spring with its Cusp private label:

Samsung released winning spot by a Current TV viewer for the Galaxy tablet:

Scottrade promotes new Scottrader streaming quotes with chameleon (below) and hot rod spots:

TurboTax gets ahead of U.S. tax season with new mobile app:

Turkish Airlines puts tennis player Caroline Wozniacki in virtual business class:

Vision Airlines, a U.S. charter airline brand, began offering service to 20 U.S. cities today:

Comments

Herald Towers United States says:

I love when Desigual painted <a href="http://www.heraldtowers.com">Herald Square</a>...it really shook up the neighborhood and added a little pop to the generally tourist-overrun block.

January 20, 2011 10:43 AM #

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