brand ambassadors
Posted by Shirley Brady on January 25, 2011 03:45 PM
Michael Vick's first endorsement deal following his jail term for dogfighting charges was for a Nissan dealership in Woodbury, NJ, which released a spot (above) in December. Today comes word that the Philadelphia Eagles quarterback has signed a two-year endorsement deal with Unequal Technologies, the maker of the football pads he wore most of his last season.
"We're real excited about it," commented CEO Rob Vito about the deal with Vick, the company's first celebrity endorser, to the Associated Press. "Michael is good people. He paid his dues. President Obama reached out to him. He deserves an opportunity. This is what makes America so great. He's moved forward. He's a whole other person."