Sneak Peek: Bud Light's Super Bowl Campaign

Bud Light released a teaser for what fans will see during Super Bowl XLV, the culmination of its NFL season-long "Here We Go" campaign.

Dubbed "The Office Bike-a-Thon," it points to the brand's Facebook page, where it's hinted that the full spot will riff on the brand's earlier (hilarious) office-related Super Bowl ads: "Think you can guess the stories of our big game ads on the Unlock the Spot tab? If our fans guess correctly, we'll unlock the sequel to Swear Jar and Clothing Drive."

More from the Budweiser/Bud Light Super Bowl 45 build-up, including a co-branded teaser for the Bud Light Hotel with Playboy, after the jump.

Bud Light today began posting images from each of three Super Bowl XLV commercials on the Unlock the Spot tab of Facebook.com/BudLight, with two additional images from each ad to follow over the next several days.  

According to its press release, "If its (Facebook) community can work together to correctly identify the storyline of each ad by Saturday, Feb. 5, Bud Light will unlock a Web-only 90-second commercial ahead of its scheduled release during the Super Bowl broadcast.

“Every year there is anticipation, excitement and discussion about Super Bowl ads,” commented Gregg Billmeyer, vice president, Premium Lights, Anheuser-Busch.  “We wanted to give our fans their own piece of that – something that will encourage discussion among them, attract new fans and reward them all by giving them content they’d be the first to see.”

Bud Light’s digital programming for the big game also includes an experiential event in Dallas, the Bud Light Hotel.  At the temporarily rebranded 193-room hotel in downtown Dallas,

"Bud Light will become the first brand to build an official Radio Frequency Identification (RFID) application on Facebook Platform for guests to share their experience with friends. The unique service allows people to use a Facebook application to sync their Facebook account with an RFID-enabled token.  By scanning the token at an RFID reader, users can automatically publish their activities at a particular event to their profile page without using a computer or mobile device.

At the Bud Light Hotel, guests will be provided RFID-enabled wristbands, which they can sync with their account at Bud Light kiosks fitted with readers.  At kiosks throughout the event space, guests will be able to take and publish pictures directly to their News Feed with one swipe of the RFID bracelet. If a group of friends takes a picture at a kiosk, they can each swipe their RFID wristband and publish the pictures to their individual Facebook profiles as well.

After debuting during last year’s big game in Miami, the Bud Light Hotel has quickly become one of the hottest destinations during pro football’s biggest weekend. This year, the Bud Light Hotel features a Texas-sized tent (132’ x 230’), which will transform the hotel’s parking lot into a premier concert venue capable of hosting 3,500-plus guests (21 years of age or older).  With a star-studded lineup of concerts and exclusive events – including the legendary Playboy party and performances by Nelly, Ke$ha and Pitbull – the Bud Light Hotel will be the place to party in Dallas."

As promised, here are Bud Light's Super Bowl XLV teasers:

As for Budweiser, in keeping with Super Bowl tradition, its "Wild West" spot will feature the iconic Budweiser Clydesdales. This year they will be joined this year by actor Peter Stormare, who plays "a thirsty gunslinger with an itchy trigger-finger."

The 60-second spot will feature a new song that will be released for download on iTunes directly after the Super Bowl. The ad is slated to air during the 4th quarter.