Posted by Jennifer Sokolowsky on January 28, 2011 05:30 PM
Absolut Takes a Walk on the Wild Side
Tea-drinking isn’t particularly associated with the wild life, but Absolut is looking to change that with its new Wild Tea vodka, which features flavors of oolong tea, elderflower, apples and citrus. For the launch of the new product — actually a revamp of its Absolut Boston city edition — Absolut is bumping up the wild factor with images of Yeah Yeah Yeahs frontwoman Karen O in an exotic garden setting (and featuring a live panther).
The photos for the Absolut Wild Tea campaign were taken by Warren Du Preez and Nick Thornton Jones, who have done work for Yves Saint Laurent, Issey Miyake, Nike and BMW. Take that, stereotype of knitting grannies and uptight Englishmen! It’s time for tea. Next on Absolut's radar: Absolut San Francisco, promising hints of Napa Valley "wine country" grape flavor.
Vodka on Toast, Anyone?
Speaking of vodka and Englishmen, British vodka brand Chase says there is a huge waiting list for its limited-edition marmalade potato vodka. While marmalade sales are down in the U.K. (except in the Beckham household), apparently the Brits don’t mind drinking their marmalade instead. “We think of it as the great British breakfast Martini,” said William Chase, founder of Chase Vodka Distillery.
Green Bay Beer Makes It to the White House
Normally, Hinterland Brewery’s beer doesn’t make it out of the hinterlands of Wisconsin. That changed when the Green Bay brewery got an order to ship several cases of its Pale Ale and Amber Ale to the White House for President Obama’s 200-person Super Bowl party. Whether or not the Packers win the game, Hinterland hopes it will win new fans in the nation’s capitol, although it’s a little doubtful that Obama will become the next Hinterland spokesman. "Just a real cool opportunity all around, and we're super excited to be providing it. Maybe with any luck, we'll get some feedback, and hope it to be positive," says Hinterland owner Bill Tressler.
Golfer Marcus Fraser Takes a Swing at Whisky
Golfer Marcus Fraser, the Australian winner of the 2010 Ballantine's Championship, has helped create an extremely limited-edition 2011 Championship Blend with Ballantine's Master Blender Sandy Hyslop. Only 10 bottles of the blend, which features whiskies aged for at least 38, years are being produced. Fraser will receive one, the 2011 champion will receive and another will be auctioned for charity during the 2011 tournament. Hyslop described the blend as “extremely fruity, with lots of soft fruit flavours, allied with some lovely, creamy background flavours, and when you taste it the whisky's finish just seems to last forever.” Sounds good. Too bad we’ll probably never get our hands on one of those bottles.