Posted by Abe Sauer on January 31, 2011 11:30 AM
In honor of last week's new film, The Mechanic, we had challenged you, brandchannel's product placement-savvy readers, with an an all-Jason Statham Product Replacement Quiz. The answers, with a few observations about Statham's brand promise, after the jump.
1) In Crank, Stathan keeps his heart beating by screaming at AT&T representatives about the iPhone's 30% call drop rate:
2) Tom Cruise rode a Ducati through Spain in Knight and Day, then Ducati stole the show in Tron: Legacy. And while the old timers in the 2010 AARP action film The Expendables rode custom choppers, Statham, of Eurpean origin himself, went for an Italian pedigree. And yet, Ducati insists it pays for none of this exposure.
3) One could argue that Staham is the human embodiment of this muscle car brand, which is probably why matching him with a new Ford Mustang worked so well in Death Race. But finding Statham behind the wheel on screen is no rarity. He stuffed all his muscles into Mini Coopers in The Italian Job. And of course he worked so well with Audi in the Transporter series that it put him in one of its Super Bowl ads: