Game On, a social marketing campaign from Chrysler, is on the road and headed to the Big D for Sunday's Super Bowl game.
Some lucky bloggers are driving two new 2011 Chrysler 200 sedans from Detroit to Dallas, blogging, tweeting, checking in and Facebooking along the way.
It's all part of a bigger trend, as 2011 is poised to go down in history as the year that social media marketing by brands, especially on Facebook, stole the spotlight from traditional TV ads at the Super Bowl.
The goal of Chrysler's Super Bowl social stunt is to provide a virtual behind-the-wheel perspective on a real world road trip. The trip kicked off in Pittsburgh at the Divisional playoff game. The bloggers met up along the route, meeting at games and videotaping their adventures on the road to upload to the brand's YouTube channel.
Through Chrysler’s Facebook page, fans can submit photos with a Chrysler car in the background and have a chance to win the “Ultimate Football Fan Package:” a TV, video game system, football-themed video game and a grill. Facebook fans, naturally, will vote for their favorite and determine the winner.
Showing he can't be bought that easily, participant blogger/driver Matt Loede writes:
“Over the course of 5 days, we logged almost 1500 miles in a brand new Chrysler 200, and saw parts of the country we had never been to before."
“A step in the right direction for Chrysler, showing that they’re ready to compete in this highly-competitive market, and not get regulated (we think he means "relegated") to rental car status. Skip the navigation system (buy a TomTom for $100 if you need NAV), and spend that extra money on the V6 engine! Definitely get the Boston Acoustic sound system – The best $500 you’ll ever spend!”
Meanwhile, anticipation is running high for what Chrysler will do with its Super Bowl commercial time. Will it promote the 200, below? Stay tuned for Sunday!