brand news

In the News: Super Bowl, iAds, Dunkin' and more

Posted by Dale Buss on February 4, 2011 09:00 AM

In the News

Super Bowl XLV combatants, brand marketers including Kraft and Verizon, automakers and other game advertisers and fans gird for the game in north Texas this weekend between the Green Bay Packers and Pittsburgh Steelers.

Apple and Campbell Soup say that iAds are twice as effective as TV. 

AT&T reaches out to business users. 

BJ’s Wholesale places itself on auction block

BMW may lease, not sell, its Megacity EV.

Dunkin’ Donuts foresees 50% hike in expansion deals this year.

ESPN finds that “knowing when to say no” is key to its success.

Fox grapples with new season of American Idol.

FT's iPad app hits half-million point.

GM plans to expand its newly formed lending arm.

Hulu chief attacks traditional TV model.

LVMH rises on luxury goods demand.

Netflix rises as studios' DVD profits tumble.

New York Times results show continuing struggle with newspaper’s transition to digital.

Royal Dutch Shell delays Alaska drilling plan.

Sears names former Lehman exec to head Craftsman, Diehard and Kenmore brands.

TiVo launches free website to compare ad effectiveness on TV.

Wal-Mart's Asda chain ordered to withdraw "misleading" newspaper ads.

& is Cool Britannia now Blue Britannia?

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia