stake your turf
Posted by Shirley Brady on February 8, 2011 01:45 PM
Super Bowl XLV wasn't just the highest-rated broadcast in U.S. television history. Its halo effect also extended to a rival game: The seventh annual Puppy Bowl (that's a glimpse at last year's starting lineup) on Animal Planet scored its highest ratings ever, too.
The broadcast on the Discovery-owned cable network says it scored its largest audience ever with 9.2 million unique viewers across its entire 12-hour marathon —up 60% from the previous year during the 3-5 PM ET/PT time slot.
Three Puppy Bowl-related topics made it into Twitter’s top trending topics on Sunday, with #puppybowl only second to #SuperBowl – a paid media placement, unlike #puppybowl.
Overall, the trending topic terms - Puppy Bowl and #puppybowl - combined for a more than 16,000 mentions that reached an estimated 12 million Twitter users. In the week leading up to the 12-hour marathon event, Facebook’s PUPPY BOWL VII fan page doubled its fan count.
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