Posted by Shirley Brady on February 11, 2011 03:00 PM
The celebrity-branded beauty brigade is running full-tilt before Valentine's Day.
Sephora is stocking up on Justin Bieber's million-selling One Less Lonely Girl nail polish and a pink-haired Lady Gaga drops her new single and hits newsstands on the cover of Vogue.
Rihanna also released the above video for her Reb'l Fleur perfume; meant to be played backwards, it's best viewed as an interactive video on her website.
Not to be left out, the Kardashians — Kim and Khloe — are also vying for attention, promoting their respective perfumes with racy new videos.
Here's Khloe Kardashian's steamy new ad for unisex fragrance "Unbreakable," costarring her partner, Lamar Odom:
And here is the three-promo naughty/sweet/glam Valentine's Day campaign for "Kim Kardashian," her self-named perfume — fans can vote on their favorite at pickyourkim.com:
More about: Celebrities, Endorsements, Personal Brands, Beauty, Nicole by OPI, Sephora, Justin Bieber, Rihanna, Kim Kardashian, Khloe Kardashian, Lamar Odom, Lady Gaga, Vogue
Architecture Project DirectorInterbrand Design Forum, Dayton
Resource & Financial CoordinatorInterbrand New York
Consultant, Verbal IdentityInterbrand San Francisco
Consultant, Strategy & AnalyticsInterbrand Toronto
Associate Creative DirectorInterbrand Cincinnati
view all jobs...
Airlines, Alcohol, Automotive, Beauty, Beverages, Branded Entertainment, Design, Corporate Citizenship, Entertainment, Fashion, Finance, Food, Healthcare, Luxury, Media, Mobile, Non-Profit, Pharma, Product Placement, Retail, Sports, Sustainability, Tech, World Cup
Tips? Ideas? Contact:firstname.lastname@example.org