Sony Ericsson Offers Behind the Scenes Look at Xperia PLAY Super Bowl Spot

Sony Ericsson is revving up its marketing for Xperia PLAY, including a behind-the-scenes featurette on the making of its Super Bowl commercial that was shot in the back alleys of Bangkok (and included the world's first animatronic Google Android).

Previously known as Arc (and among gamers as the PlayStation Phone), Xperia PLAY just launched at the Mobile World Congress in Barcelona with news that it's adding two additional Android-powered smartphones (Xperia neo and Xperia pro). It will launch next month with Orange in the UK and Verizon in the US.

Check out the Xperia commercial that launched during the Grammys last night after the jump.

Here's the Xperia Mobile World Congress announcement: