Coke, Superman and Milk: Brands Run Over on the Runway

Earlier we flagged how the Center for Science in the Public Interest co-opted Coca-Cola's distinctive branding in order to promote its lobbying efforts to ban the brown food coloring used in soda drink brands such as Coke, Diet Coke and Pepsi.

That prompted an eagle-eyed BC reader to tip us about designer Jeremy Scott's Coca-Cola-inspired garb, which hit the runway this New York Fashion Week.

In addition to modifying Coca-Cola's script to read "Enjoy God," he also lampooned Superman's logo (replacing the 'S' with a question mark) and tweaked America's milk marketing campaign with "Milk Kills" instead of "Got Milk?"

Scott comes by riffing on brands naturally, as a veteran collaborator with brands such as Adidas. A closer look at his latest collection:

(Images above via Style.com)