brand launch

Dr Pepper Ten: Manly Enough for Fergie?

Posted by Shirley Brady on February 22, 2011 10:45 AM

Dr Pepper 10, a new diet version of the classic soft drink, is aiming squarely at men by deriding so-called "lady drinks" with a slogan that reads, "It's not for women." (What would Dr Pepper endorser Fergie think?) 

The 10-calorie (hence the name) beverage is being tested in six US markets ahead of a wider rollout.

Check out its 30-second tongue-in-cheek ode to masculinity below or on its Facebook page, where fans will be able to follow a mobile 'man cave' that will visit American 'testosterone zones' in April.


lorineburnet United States says:

I just now received my free product sample from name brand companies, quite a few of them from "123 Get Samples" online

February 23, 2011 01:58 AM #

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