Posted by Shirley Brady on February 22, 2011 10:45 AM
Dr Pepper 10, a new diet version of the classic soft drink, is aiming squarely at men by deriding so-called "lady drinks" with a slogan that reads, "It's not for women." (What would Dr Pepper endorser Fergie think?)
The 10-calorie (hence the name) beverage is being tested in six US markets ahead of a wider rollout.
Check out its 30-second tongue-in-cheek ode to masculinity below or on its Facebook page, where fans will be able to follow a mobile 'man cave' that will visit American 'testosterone zones' in April.