Learn more about Sustainable Brands 2015 San Diego

digital moves

Spotify Eyes Global Growth With DST Boost

Posted by Sheila Shayon on February 22, 2011 10:30 AM

Digital Sky Technologies, better known as DST, is the VC firm behind Facebook, Groupon and Zynga. It's also leading a funding round for Spotify, the European streaming music startup valued at around $1 billion. So far, €82.3 million has been raised in a round of $100 million. 

With a boost from DST, Spotify is looking to go global, but strategically, commenting to PaidContent: “There are scenarios in which we’d enter many, many markets that would require raising external capital. Or you could adopt a market-by-market approach which doesn’t require further investment. We’re still working out which markets are our priorities.” 

DST gives Spotify a crucial Russian entrée. Founded by Yuri Milner in 2005, DST now boasts international cachet and growing market share. Milner began investing in web companies in 1999 and founded DST to target digital opportunities in the Russian-speaking market.

Milner’s Mail.ru Group transacted nearly 75 deals and became the leading Russian language site in usage and the seventh most popular website globally in page views or minutes spent online, according to Comscore. DST Global launched in 2009 with investments in Facebook, Zynga and Groupon.

Spotify has yet to launch in the US, but key label deals are close to completion even as Apple’s iOS subscription pricing model is being set.

Meanwhile, China and South Africa are in DST/Spotify’s sights through partnerships with Tencent and Myriad. 


Sally United States says:

I think it is good to see group on grouping up with different business giants like it have grouped up with virgin airlines, Starbucks, Tencent etc because personally I really like the deals of groupon and I am a discount hunter that is why I really like groupon and I am a regular costumer of http://grouponbot.com. I have heard that groupon is starting its services worldwide??? Well if it happens it will really gonna rock

February 23, 2011 05:16 AM #

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia