brand news

In the News: Domino's, GM, Unilever and more

Posted by Dale Buss on February 23, 2011 08:46 AM

Branding News

Angry Birds comes to PCs. 

Apple deals with workers sickened at a supplier in China.

Barnes & Noble plans brand refreshing.

Boston Market brand upgrades boost sales and traffic.

Campbell Soup heightens focus on brand building and away from promotions.

Cisco faces competition in its core business.

Domino's Pizza shifts spotlight to chicken.

Dunkin’ Donuts and Green Mountain partner on single-serve, no doubt irking Starbucks.

Fiat and Chrysler eye tough sales targets.

GM may report results pinched by new-model costs that stung Ford.

HPtrips on weak PC sales and services.

Keds tries to reach a new generation.

Microsoft targets China. 

MillerCoors inks huge deal with the NHL, which could soon be streaming games on YouTube.

NASDAQ weighs whether to compete with Deutsche Borse’s bid for NYSE.

Roche finds doctors disappointed with Avastin.

Smart aims to boost U.S. sales, eyes Russia.

Toyota faces federal investigation of stalling in Highlander SUVs.

Unilever relies on corporate citizenship to drive growth.

& Oil prices soar on furor in Libya, as WikiLeaks exposes corruption.

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
LanamrqLanmarq
Highlighting the Present—and Future—of Branding in Latin America and Iberia

Advertisements