Posted by Shirley Brady on February 24, 2011 12:30 PM
Frito-Lay today announced that it had silenced its SunChips brand.
Yes, those noisy compostable eco-bag that riled some consumers' delicate sensibilities are officially a thing of the past. The SunChips Facebook page posted this message this morning:
"You asked for a quieter bag and we heard you loud and clear. Original SunChips snacks now come in a new compostable bag that’s twice as quiet as our last one. Filled with the same SunChips taste you’ve come to love, our new bags are rolling out in stores as we speak so grab one soon and tell us what you think. We’re listening!"
Its website also features a video with comedian Rachael Harris demonstrating the new bag, while its Twitter page posted its first tweet since October to announce that the new bags would be in store in "about a month."
See how SunChips Canada responded to the biodegradable bag kerfuffle after the jump.
This video was released in October, with the refreshing comment — "Yeah, it is kind of noisy!" — about the chips' packaging. What do you think about how the brand responded to the complaints? Was SunChips wrong to capitulate to consumers, or being responsive in a positive way?