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Goldman Sachs Stakes Vivint Rebrand as Smart Home Player

Posted by Sheila Shayon on February 25, 2011 11:00 AM

Everybody loves a rebranding story, and the transformation of APX Alarm to Vivint is a good one, as shown in the above video.

Formerly known as APX Alarm Security Solutions, Inc., it's one of the top four home security companies in North America. So why rebrand to Vivint? For a start, to establish itself in the burgeoning smart home space.

That's a big reason why Goldman Sachs is backing Vivint to the tune of $565 million, of which about $5 million will be spent on the rebranding campaign, which covers Facebook, Twitter, and new digital presence and more to come.

“The number of smart homes/households that can control their appliances as well as manage their energy consumption via home networking and smart metering technology is expected to reach 14 million worldwide by 2014,” according to IMS Research.

Incorporated in 1999, Vivint climbed the ranks of the Security Dealer Magazine’s (SDM) 100 list of largest security installation and monitoring companies and in five years attained its present rank of #4.

At the heart of its home intelligence system is its LCD Go!Control panel that centralizes all features and gives users remote control access via Internet or smart phone. A recent Forrester Research report titled Consumers Are Ready for Home Remote Control says, “The most interesting functions to control remotely relate to security and cost: lights, home monitoring and climate.”

Vivint’s key features include:

• Automatic Door Locks: Kwikset keyless-entry electronic locks to remotely arm and disarm security systems via a motorized deadbolt. 

• Video Surveillance: Remote access to recorded clips and live video feeds at any time.

• Lighting and Small Appliance Control: From irons and coffee pots to sprinkler systems and lights, complete remote control capability.

“Until now, home automation has been considered a luxury for the elite rather than smarter living available to everyone. We are excited to bring our focus, direction and unique business model into the home automation industry,” said CEO Todd Pedersen.

Vivint derives its new name from combining vive, to live, and intelligent. Living intelligently in 2011 seems to require more and more artificial assistance as companies re-invent themselves to stay in stride.

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