It’s like “orbiting the earth’s atmosphere sort of feeling…a lovely moment,” said Colin Firth on being nominated for Best Actor for The King’s Speech. Now that he's a winner and a (literal) star in Hollywood, his value in Hollywood is projected to skyrocket.
Research firm IBISWorld did the Oscar math to help determine the value, in dollar figures, of being nominated: “The average Best Picture Oscar winners over the last four years saw a bump of 22.2% (or $20.3 million) in box office revenue after they were named a nominee, and an additional 15.3% (or $14.0 million) following their win at the award show.”
Indeed, The King’s Speech got an instant box office bounce after the Academy Award nominations where announced, with US ticket sales up 70% in the 24 hours after Firth was nominated. Now, as a winner, there's "an additional $14 million boost" looming.
As for Firth's personal brand value, don't expect him to sign endorsement deals of any kind unless they're green — he and wife Livia are both eco-activists — and the money goes to charity.
The King's Speech victory, meanwhile, was bittersweet in another way — it marked a comeback for Harvey Weinstein, who co-produced the film with the British Film Council, which is under threat.
Of course, Natalie Portman's first Oscar nod, for Best Actress for her role in Black Swan, also lifts her clout and value in Hollywood — although not as much as Firth, as her male counterpart, might enjoy. Portman's acceptance speech, meanwhile, previewed her upcoming "greatest role" as that of being a mother.
She also gave a shout-out verbally and sartorially to the Mulleavy sisters' Rodarte fashion label, whose dress Portman wore in a show of support after their tutu designs for her Black Swan costumes were shut out at the Oscars.
Firth and Portman, by the way, exemplified the Oscars' old school values of style, class, humility and graciousness — particularly in an evening where co-hosts James Franco and Anne Hathaway bordered on sniggering slacker 'tude, presumably in a bid to attract social media savvy youths.
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