Meta-Luxury

rss

sustainability

SunChips: Our Actions Speak Louder Than Our Bags

Posted by Shirley Brady on March 1, 2011 12:30 PM

Brad Rodgers, manager of sustainable packaging for PepsiCo, explains the new quieter-but-still-compostable SunChips bags — packaging the Frito-Lay division brand produced following six months of testing in parent PepsiCo's labs — and a series of noisy consumer complaints.

Comments are closed

What Branders are Saying on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameoThe Avengers
Acura leads brand blitz
Martin LindstromMartin Lindstrom:
On Brandwashing, Brand Ethics, and Privacy
debateJoin the Debate
What's your can't live without brand?
BPBP
Back in Business?
Michael Stone and Nancy BaileyMove Over Mad Men: Here Come the Brand Licensors
Beanstalk's Michael Stone & Nancy Bailey
Digital Watch: WahlWahl Climbing
Wahl’s Digital Branding
paperThe Millennial Consumer: Debunking Stereotypes
The latest from The Boston Consulting Group
Jeff Weedman
P&G's Jeff Weedman

Connect + Develop Your Career
Marketing to the New MajorityBranding 123
By Barry Silverstein