Learn more about Sustainable Brands 2015 San Diego


SunChips: Our Actions Speak Louder Than Our Bags

Posted by Shirley Brady on March 1, 2011 12:30 PM

Brad Rodgers, manager of sustainable packaging for PepsiCo, explains the new quieter-but-still-compostable SunChips bags — packaging the Frito-Lay division brand produced following six months of testing in parent PepsiCo's labs — and a series of noisy consumer complaints.

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia