launch special
Posted by Shirley Brady on March 2, 2011 04:30 PM
Apple fans observing today's iPad 2 were eager to see how much lighter and thinner the tablet had become — and Apple CEO Steve Jobs, who made a rare appearance at the event. "We've been working on this product for a while, and I didn't want to miss the day," he told the crowd.
Fittingly, he took the stage with Beatles music cues (entry, Here Comes the Sun; exit, A Hard Day's Night) in a nod to Apple's recent iTunes deal for the band's catalog.
On medical leave as he battles liver cancer, Jobs was greeted by a standing ovation as he took the stage to unveil the second-generation of the popular iPad, which will go on sale March 11 in the US.
The new iPad boasts thinner, lighter and faster functionality plus additional features that may make it many consumers' first iPad: a revamped design, 10-hour battery and smart covers — colorful cases that clip on with magnets.
In addition to repeating a misquoted remark from Samsung's CEO, Jobs stated that 100 million iBooks had been downloaded in less than a year. It was a brief appearance that impressed fans just for showing up.
The new iOS4, which promises to turn iPhones into a personal hotspot, also generated a lot of positive buzz among Apple fans.
Apple also produced this video look back at the iPad's first year:
More about: Apple, iPad, Launch, iPhone, Steve Jobs, Advertising, Technology, Samsung, Galaxy, Tablets, Mobile, Computing, Beatles, iTunes, iOS4
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