Arnold Schwarzenegger Pumps Up His Personal Brand

A few months removed from his eight-year tenure as California’s governor, Arnold Schwarzenegger is contemplating his future — and rebuilding his personal brand. And if anyone knows anything about building and branding, it's Arnie.

This past weekend he hosted his annual sports festival and bodybuilding competition, dubbed The Arnold Classic, complete with some b-movie-ready characters.

That's where the former action star told fans he's been offered a deal to remake 15 of his films, including his 1980's classics: The Terminator, Predator, and The Running Man.

There have also been rumblings, triggered by a recent speech, that he's some sort of role as global ambassador to promote green technology.

Remember when Schwarzenegger was so popular, shortly after he became governor in 2003, that some believed we might have to change the U.S. Constitution so that the Austrian-born political dynamo could be elected our president?

Nowadays, Arnie apparently has set aside any future political ambitions and is posting photos on Twitter of him and Gene Simmons while preparing for an environmental-charity event later this month in San Francisco with Harrison Ford.

You can take the man out of Hollywood, but you can’t take Hollywood out of Arnie.