Interbrand IQ: The Best Asian Brands Issue

rss

doing good

Pepsi Refreshes Pepsi Refresh Campaign

Posted by Shirley Brady on March 9, 2011 03:00 PM

PepsiCo is putting some marketing muscle behind a new campaign to let the public know it's stepping up its Pepsi Refresh commitment, encouraging people to submit ideas for funding or support someone else's idea.

The spot above highlights some of its community-based grants to date; below, how it's helping fund projects in education, and music and the arts.

Comments are closed

Brand Chatter on Twitter

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2013 Product Placement Awards
Which brand is most bullish on Hollywood?
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
What makes a great brand?
BPBP
Branding Comeback Challenges
Denise Lee YohnLance Armstrong’s Brand
Denise Lee Yohn Weighs In
Digital Watch: WahlAT&T
Rethinking Possible With Transmedia Storytelling
paperGlobal Competitive [Ad]vantage
The latest from GeoEdge
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Marketing to the New MajorityBranding 123
A primer by Barry Silverstein