doing good
Posted by Shirley Brady on March 9, 2011 03:00 PM
PepsiCo is putting some marketing muscle behind a new campaign to let the public know it's stepping up its Pepsi Refresh commitment, encouraging people to submit ideas for funding or support someone else's idea.
The spot above highlights some of its community-based grants to date; below, how it's helping fund projects in education, and music and the arts.
More about: PepsiCo, Pepsi Refresh, Crowdsourcing, Philanthropy, Corporate Social Responsibility, Corporate Citizenship, CSR
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