social media watch
Posted by Shirley Brady on March 13, 2011 12:00 PM
Interesting choice by Paramount to release as a Twitter exclusive on Friday the first full-length trailer for J.J. Abrams' upcoming sci-fi thriller (and sure to be summer blockbuster) Super 8.
The trailer was announced by the film's official @Super8Movie Twitter account and promoted with a #Super8movie hashtag. It's hosted on TwitVid, allowing it to be watched within Twitter.
A first for Twitter and a movie studio, the Super 8 trailer racked up more than 1.5 million views on TwitVid within 10 hours on its first day; 48 hours later, it has more than 3 million views.