Twitter Exclusive: Paramount Releases Super 8 Trailer

Posted by Shirley Brady on March 13, 2011 12:00 PM

Interesting choice by Paramount to release as a Twitter exclusive on Friday the first full-length trailer for J.J. Abrams' upcoming sci-fi thriller (and sure to be summer blockbuster) Super 8.

The trailer was announced by the film's official @Super8Movie Twitter account and promoted with a #Super8movie hashtag. It's hosted on TwitVid, allowing it to be watched within Twitter.

A first for Twitter and a movie studio, the Super 8 trailer racked up more than 1.5 million views on TwitVid within 10 hours on its first day; 48 hours later, it has more than 3 million views.

More about: Twitter, Paramount, Super 8, Social Marketing, J.J. Abrams, Twitvid, Steven Spielberg

Twitter Goes Self-Serve as it Continues to Fight Hacks Twitter Ads is now open for business to all U.S. users! More info here: bit.ly/1574r1p. Get starte...The Week in China: Iron Man 3: China Product Placement, Luxury Crackdown and more China is the second largest economy in the world and every significant brand's future is impacted ...Is there Real Worth for Brands Behind Social Currency? While Facebook fans spend more money on brands they've 'liked' than on ones they haven't, is there...