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Adidas Offers Sneak Peak at Stars in Upcoming Global Campaign

Posted by Shirley Brady on March 14, 2011 11:00 AM

Adidas has been posting a series of blink-and-you'll-miss-them sneak peeks at the star athletes and performers in its upcoming "All Adidas" global campaign.

"All Adidas," its biggest campaign to date, features athletes (Lionel Messi, Derrick Rose, David Beckham, Dwight Howard) and musicians including Katy Perry, Snoop Dogg and B.o.B. Check them out below.

" ‘All adidas' is the biggest campaign we have ever executed. Its creative concept brings together the diversity of the brand under one strong roof. From the court to the catwalk, the stadium to the street, we are giving an authentic statement with credibility only adidas has," commented Erich Stamminger, member of the executive board responsible for Global Brands, in a press release.

It's also a way to unify its "powerful sub-brands" — adidas Sport Performance, adidas Originals and adidas Sport Style. 

The global commercial — featuring a 30- and 60-second spot plus a 2-minute version for online — is set to break on March 16, although fans who like its Facebook page can get a sneak peek on the 15th. there will also be mobile, print and local events to support the campaign.


Bike moves

Varsity spirit

Chicago Bulls point guard Derrick Rose

Katy Perry screams, and others:

Music montage: DJ Mehdi, Busy P, Snoop Dogg, A-Trak

Female athletes and musicans including Katy Perry and Z Berg of The Like

American rapper B.o.B.

Football legend Lionel Messi


NBA star Dwight Howard of the Orlando Magic:

More Derrick Rose

And here's #1-12, edited together by a fan:

Who'd we miss? Post a comment below!

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