now hear this

Coca-Cola Music Breaks Down Walls to Reach Teens

Posted by Shirley Brady on March 14, 2011 01:30 PM

Coca-Cola today kicks off its teen-centric global Coca-Cola Music campaign, expanding the "Walls" commercial (above), which debuted in Germany in January, worldwide. The track, "Can you feel it" by British band One Night Only, contains Coke's sonic signature, similar to how K'naan's World Cup "Waving Flag" subtly incorporated the brand's audio mark.

More details on the campaign (which includes a Maroon 5 tie-in on March 22nd) our earlier story, and in Coke's press release. Scroll down for a behind-the-scenes look at the commercial.

Here's the band's "making of" the commercial:

and Coca-Cola's look at the "Walls" shoot:

Comments are closed

elsewhere on brandchannel

1 2 3 4 5 6 7 8 9
brandcameo2014 Product Placement Awards
Apple loses its crown to a new #1
Coca-ColaIt's the Journey That Matters:
Coca-Cola Opens Up With Story-Based Web Refresh
debateJoin the Debate
Is product placement a waste of money?
Arthur Chinski and Joshua Mizrahi
Model Behavior? Brands Beware
U.S. Legal Changes Impact Use of Brand Ambassadors
paperCorporate Citizenship in Canada
Fresh thinking from Interbrand
Sheryl Connelly
Sheryl Connelly

Meet Ford's Resident Futurist
Highlighting the Present—and Future—of Branding in Latin America and Iberia