Coca-Cola Music Breaks Down Walls to Reach Teens

Posted by Shirley Brady on March 14, 2011 01:30 PM

Coca-Cola today kicks off its teen-centric global Coca-Cola Music campaign, expanding the "Walls" commercial (above), which debuted in Germany in January, worldwide. The track, "Can you feel it" by British band One Night Only, contains Coke's sonic signature, similar to how K'naan's World Cup "Waving Flag" subtly incorporated the brand's audio mark.

More details on the campaign (which includes a Maroon 5 tie-in on March 22nd) our earlier story, and in Coke's press release. Scroll down for a behind-the-scenes look at the commercial.

Here's the band's "making of" the commercial:

and Coca-Cola's look at the "Walls" shoot:

More about: Coca-Cola, Music, Youth Marketing, Audio Branding, Advertising, One Night Only, K'naan, World Cup

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