Meredith Corporation, the US magazine publisher, has released a trio of iPadazines, with iPad launches of Better Homes and Gardens, Parents and Fitness. The titles, focusing on home, family and health, are among Meredith’s most popular.
Pricing for the tablet editions, now available on a single-issue basis through the iTunes store: Parents and Fitness are $2.99 per issue, and Better Homes and Gardens is $3.99. Meredith will also offer these brands on the Android tablet via Next Issue Media.
“Women are seeking more creative and service-oriented content than ever before,” says Better Homes and Gardens editor Gayle Butler.
“Our tablet editions deliver the next level of high-quality and helpful content to her, whether she’s an on-the-go mom, a healthy and active lifestyle enthusiast, the Chief Household Officer or all of the above.”
Features include videos, workout routines, interactive recipes, and for Parents, "Playroom," which lets parents and kids browse new toys, DVDs, and calendar listings.
“Our goal is to provide content that matters to her across all of her passion points, delivered in an immersive and interactive digital experience,” says Liz Schimel, EVP, Consumer Relationship Management and Digital Media for Meredith’s National Media Group. “Our consumer insights were incredibly valuable during every step of planning and creation.”
“We had a very positive response to the tablet editions from our marketing partners,” says Lauren Wiener, SVP, Meredith Women’s Network. “We expect this market to grow rapidly over the next year as women expand their tablet experience. According to industry data we’ve seen, women already are approximately half of the current tablet marketplace.”
More in the video below, and below that, the holiday iPad app which represented Meredith's foray into the iPad's possibility ahead of these full-blown title launches: